The Pillar Post
A Rebrand Flips Everything at Midnight Except the Shirts
Apparel belongs on the rebrand deliverables list alongside the website, the email signatures, the deck template, the social avatars and the signage files, and it is the only item on...
Why No Stock Polo Comes in Your Brand Color
There is no such thing as your brand color in a garment catalog. What exists is a dye recipe, a thread library and a stock palette somebody else committed to...
A Company Golf Tournament Is Three Apparel Orders
A corporate golf tournament is three apparel orders wearing one logo: the people hosting it, the guests invited to play in it, and the crew running it from six in...
Private Label Apparel for a Pro Shop: What Actually Changes
A logo on the chest of a stock polo and a club name in the neck of that same polo are two different orders with two different clocks. The first...
Company Polos: Decorate Stock or Build Custom
If your date is inside six weeks and a catalog color already reads close enough to your brand, then you are decorating a stock polo and the decision is already...
How Many Uniform Shirts Per Employee to Order
PILLAR / Corporate Apparel Three polos per employee is the floor for anyone wearing the shirt every workday. Five is the number that makes the program last a year without...
Why Your New Company Polos Do Not Match Last Year's
The new polos do not match because a reorder is a new dye lot, and no two dye lots are ever an exact match. Water, dyestuffs and bath temperature all...
The Logo File Your Embroiderer Actually Needs
Send the vector. An .AI, .EPS, .PDF or .SVG of your logo, with the type outlined and the brand colors named, is the file that lets an embroidery order start...
Embroidery or Print on Company Polos: How to Pick a Decoration Method
PILLAR / Corporate Programs Embroidery is the right call for most company polos. Thread on a smooth knit reads as a uniform instead of a giveaway, it outlives the wash...
How to Size a Company Polo Order Without Guessing
Order to a size run weighted toward Large and Extra Large, run a real size form, and default the people who never answer.
