A Logo Is Bought Once. A Name Is Bought Again.

A logo is paid for one time. A name is paid for again every time somebody new sits in that seat. So put the name on only when a stranger...

Who Approves a Company Apparel Order

One person approves a company apparel order, and it is whoever can accept a proof without asking anybody for permission. Everyone else advises. Four separate decisions feed that one signature:...

The Shirt Belongs to the Seat

Order against the role and the headcount plan, not against a name. A new hire's start date crowds the apparel production clock almost every time. Two weeks of notice is...

The Shirts Are in a Drawer

Corporate Apparel The shirts are in a drawer. They have been in that drawer since the week they arrived, and the reason is not morale, not culture and not a...

How to Size a Company Polo Order Without Guessing

Order to a size run weighted toward Large and Extra Large, run a real size form, and default the people who never answer.