Branded Apparel for a Company Photo Shoot: What to Order and When

What you are ordering here is a photograph. The shirt is what makes it. Everything else in the frame is already settled for you: the people are who they are,...

What You Can Still Order Before the Books Close

A budget expires. A lead time does not negotiate. Logo embroidery on stock polos runs 7 to 10 business days from proof approval, so a proof approved by about Thursday...

A Rebrand Flips Everything at Midnight Except the Shirts

Apparel belongs on the rebrand deliverables list alongside the website, the email signatures, the deck template, the social avatars and the signage files, and it is the only item on...

Adding a Cold Weather Layer to a Company Polo Program

What the person does in the layer all day is what picks the layer, not what photographs best on a catalog page. That one rule settles the argument before the...