The Pillar Post
Shop what readers buy
See all best sellers
A Shipment Can Be Counted. A Wardrobe Cannot.
The order is finished the first time somebody puts one on. Not when it ships, not when it lands, and not when you sign for it. Until that moment you...
A Logo Is Bought Once. A Name Is Bought Again.
A logo is paid for one time. A name is paid for again every time somebody new sits in that seat. So put the name on only when a stranger...
Two Quotes, Two Different Shirts
You cannot compare two apparel quotes. You can only compare two specs, which means the comparison starts with a document you write, not with the two numbers you were sent....
A Minimum Is Not a Plan
The short answer Two numbers answer this question and the calendar picks which one is yours. If the shirts are needed inside about six weeks, you are choosing a turnaround,...
Who Approves a Company Apparel Order
One person approves a company apparel order, and it is whoever can accept a proof without asking anybody for permission. Everyone else advises. Four separate decisions feed that one signature:...
The Proof Waits for the Next Meeting
Approving a proof costs nothing. Waiting for the room that is allowed to approve it can cost five weeks, and five weeks is the difference between two products and one....
Branded Apparel for a Company Photo Shoot: What to Order and When
What you are ordering here is a photograph. The shirt is what makes it. Everything else in the frame is already settled for you: the people are who they are,...
The Person Wearing It Does Not Work for You
The person wearing this shirt does not work for you. She is an independent contractor. She has her own name on a sign, her own marketing budget, her own following,...
The Room Is Made of Mirrors
PILLAR Corporate Apparel A fitness studio is a room built out of mirrors, and nobody hung them there to show members the back of your staff shirt. They do it...
The Shirts Are in a Drawer
Corporate Apparel The shirts are in a drawer. They have been in that drawer since the week they arrived, and the reason is not morale, not culture and not a...
The Opening Date Moves and the Shirts Do Not Care
Corporate Apparel The opening date on your construction schedule is going to move. It will move late, it will move more than once, and the apparel is the one line...
A Dealership Is Two Buildings and One Logo
The showroom is climate controlled and lit to make paint look wet. The service drive is outdoors, under a canopy, in whatever the morning is doing. One logo goes on...
