What to Wear to the WM Phoenix Open — A Locals' Outfit Guide

The WM Phoenix Open is the loudest golf tournament in the world. The 16th hole is basically a stadium. There are 200,000 people on the grounds on a Saturday. It is genuinely one of the most fun sporting events in the country — and if you're going, you need to think about what you're wearing.

Not because there's a dress code (there isn't, really). But because you're going to be outside in January Arizona sun for six hours, walking miles, standing in crowds, and you want to look like you belong at a golf tournament and not a tailgate.

January in Arizona is not winter

First: stop dressing for "January." The WM Phoenix Open is in late January / early February. Afternoon temperatures in Scottsdale at that time of year are regularly in the high 60s and low 70s. Start with a layer, plan to shed it by noon. The Alec Quarter Zip is the right call — warm enough for a 55-degree morning, easy to tie around your waist or stuff in a bag when the sun comes out.

For the men

Clean polo, fitted chinos or the Drew Shorts if it's warm, good sneakers or casual boots. Bold pattern polos — the Steven Polo in Floral — are actually great for this event specifically. Everyone's in a good mood, the atmosphere is festive, and a little personality in your outfit fits right in.

For the women

The Allie Dress is a genuine Phoenix Open move. Athletic enough to walk 18 holes worth of grounds, polished enough to look intentional when you're in the crowds. The Tori Dress is another option if you want a slightly different silhouette. Both work with a jacket or zip layer in the morning hours.

Shoes matter here

You're walking on golf course turf, concrete paths, and packed dirt. Heels don't work (they sink into turf). Running shoes work but look out of place. Clean white sneakers or low-profile athletic shoes are the move. Comfortable. Practical. Don't look like an afterthought.

The 16th hole has its own dress code

Unofficially, the 16th hole at the Phoenix Open is where you go if you want to be seen. Everyone dresses up a little more for that section. This is where the bold polo, the statement dress, the put-together outfit, pays off. The energy is electric and your clothes should match it.

Shop the full PILLAR collection before the tournament — and plan your outfit in advance. Free shipping on orders over $50.